Photos by James Park Photography
James Jefferson is well known as creative director and co-owner, along with Daniel Mackinnon, of Blackbook Lifestyle, the city’s top lifestyle marketing and events agency, blackbooklifestyle.com. He turns heads all on his own, though.
As a maestro of fashion moments and fashion statements, the ever-fabulous fashion designer has taken our notion of masks—those government-mandated, protective face coverings—and catapulted it to next-level high art and high camp.
Asked about his inspiration, he says, “I’ve always had a love of fashion, and face masks are a great way to introduce a new accessory to the mix!” About the prestigious setting he’s chosen to present them, he adds, “The Château Laurier is such a beautiful, classic space; I thought it would be a lot of fun to highlight the elegance of the hotel, with some quirky, out-there masks.”
As for his mask collection? There are 250 different looks, and the mix includes “custom-made, store-bought, and others that I’ve made and embellished myself. Since I’m usually dressed in all black, the more outrageous the masks are, the better.”
